About Bob

The Zen of Marketing

Copywriter. Product Evangelist. Ninja Marketing Expert.

I’ve been a professional writer all my life. I started out in journalism… became an editor for Hawaii Magazine and The Hollywood Reporter… wrote five books… and then, in the mid-1990s, became a direct response copywriter, working for all the usual big-time mailers.

With Parris Lampropoulos, Kent Komae and Brad Peterson, I was one of Clayton Makepeace’s original “copy cubs,” working on dozens of projects with him for such clients as Bloomberg and Weiss Research. After the turn of the millennium, I began doing email and landing page promotions for the companies (such as The Motley Fool) that were already making the jump to light speed and had a substantial presence on the Internet. Lately, I’ve been working for some of the top Internet marketing companies, such as Rich Schefren’s Strategic Profits, that use such state-of-the-art tactics and technologies as Jeff Walker’s Product Launch Formula and Mike Filsaime’s viral marketing techniques.

I specialize in copy intensive projects that take a lot of time and research. These include product launches (such as new financial newsletters), conference promotions and special-report-driven marketing campaigns. My wife says I write as easily as I breathe — and it’s true that I tend to help hard-charging entrepreneurs who need a tremendous amount of top-quality copy and appreciate it. (This is in contrast to mid-level corporate worms for whom copy is merely a commodity and who wouldn’t recognize an original idea if it slapped them in the face.) As you can see from my portfolio, I’ve produced a tremendous amount of copy-intensive magalogs and direct mail packages (24, 48, even 80 pages long). My clients tend to be super-successful entrepreneurs who sell products for between $2,500 and $10,000.

I’m a firm believer in the Big Idea. I was a philosophy major in college, have a M.A. degree in theology and have traveled all over the world. (I speak French — and Hebrew from a two-year stint in Israel as a young man.) As a result, I’ve specialized in niches that require a lot of thought and tend to be idea-driven — including financial services, investments, health, personal development, travel and Internet marketing services. I’ve ghost-written newsletters and e-zines for many celebrity “gurus,” and I like working with smart people who have a strong point of view.

I’m also something of a a health nut — or at least as much of a health nut as you can be while enjoying cold beer and pizza — which is why I do some many health projects, I suppose. I’m an avid (if clumsy) student of the Japanese art of Aikido, take regular yoga classes and run on my treadmill daily (it’s easier on the knees). Unlike many of my colleagues, I try to live a balanced life of work, study, family and play. I live near the ocean with my wife and five (yes, five!) children. My wife and I walk on the beach every single day, play tennis when we can, and enjoy our kids.

Highlights:

> 12 years experience in direct response copywriting and marketing
> Worked with over 30 clients in 6 different countries
> Created multi-year controls for health newsletters, supplements and financial services products
> Helped launch multi-million financial services and Internet marketing products
> Author of five published books

Testimonials:

“One of the Most Successful Copywriters in the World!”
“Robert Hutchinson’s promotions have generated tens of millions of dollars in sales for his clients. One direct mail package Bob worked on brought in $20 million in sales in just two years. Another magalog he wrote brought in 45,000 subscribers in just six months. His versatility, hard work and attention to detail have paid off handsomely time and again. If you’re looking for a Top Gun copywriter who can deliver killer copy fast, call Robert Hutchinson right now.”
– John Finn, Copywriter Agent

“Boosted Sales 50% Online!”
“I’ve worked with a lot of copywriters over the years, but Robert Hutchinson consistently produces outstanding copy that gets amazing results on time and on budget! He’s created at least six Internet marketing promos for us and we’ve been delighted each time by the increase in sales. I highly recommend Bob for any Internet or print copywriting assignment you may have.”
– David M., AAS LLC

“Star Copywriter!”
“I first met Bob Hutchinson over 8 years ago and I knew he would be a star. And when our team recently looked at all the successful packages he’s written since we first met him, we were astounded… Working with him was a delight and we recommend him highly.” — Brian Kurtz, Executive Vice President, Boardroom Inc

“Bob’s copy rocks!”
“I’ve worked with Robert Hutchinson on a couple projects so far. He’s a real pleasure to work with, very detail oriented and best of all… Bob’s copy rocks!” - Layne Lowery, Health Resources

Specialties:

** Copywriting for the Internet Market

** Copywriting for the B-2-B Market

** Copywriting for the Self-Help Market

** Copywriting for the Alternative Health Market

** Copywriting for the Financial Market

** Copywriting for the Travel Market

** Copywriting for the Martial Arts Market