About Us

he Zen of Marketing

Copywriters. Product Evangelists. Ninja Marketing Experts.

We’ve been professional writers all our lives. Most started out in journalism… became editors… wrote books… and then, in the mid-1990s, became direct response copywriters, working for all the usual big-time mailers.

After the turn of the millennium, we began doing email and landing page promotions for the companies (such as The Motley Fool) that were already making the jump to light speed and had a substantial presence on the Internet. Lately, we’ve been working for some of the top Internet marketing companies that use such state-of-the-art tactics and technologies as Jeff Walker’s Product Launch Formula and Mike Filsaime’s viral marketing techniques.

We specialize in copy intensive projects that take a lot of time and research. These include product launches (such as new financial newsletters), conference promotions and special-report-driven marketing campaigns. We write as easily as we breathe — and it’s true that we tend to help hard-charging entrepreneurs who need a tremendous amount of top-quality copy and appreciate it. As you can see from our portfolio, we’ve produced a tremendous amount of copy-intensive magalogs and direct mail packages (24, 48, even 80 pages long).  Our clients tend to be super-successful entrepreneurs who sell products for between $2,500 and $10,000.

We all are firm believers in the Big Idea. As a result, we’ve specialized in niches that require a lot of thought and tend to be idea-driven — including financial services, investments, health, personal development, travel and Internet marketing services. We’ve ghost-written newsletters and e-zines for many celebrity “gurus,” and we like working with smart people who have a strong point of view.

We’re also health nuts — or at least as much health nuts as you can be while enjoying cold beer and pizza — which is why we do so many health projects. Unlike many of our colleagues in the business, we try to live a balanced life of work, study, family and play.

Highlights:

> 20 years experience in direct response copywriting and marketing
> Worked with over 30 clients in 6 different countries
> Created multi-year controls for health newsletters, supplements and financial services products
> Helped launch multi-million financial services and Internet marketing products
> Author of many published books

Specialties:

** Copywriting for the Internet Market

** Copywriting for the B-2-B Market

** Copywriting for the Self-Help Market

** Copywriting for the Alternative Health Market

** Copywriting for the Financial Market

** Copywriting for the Travel Market

** Copywriting for the Martial Arts Market