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8 Easy Ways to DOUBLE Your Opt-In Response Rates

A “squeeze” or “opt-in” page is the web page that visitors land on after they click on a search engine keyword. The only purpose of an opt-in or squeeze page is to elicit a specific response from a website visitor — usually to give a name and an email address in exchange for specific information. [...]

How to Create “No Brainer” Offers That Double, Even Triple Your Revenue

Years ago, a friend of mine… who built up a $200 million travel club business from scratch… told me his entire philosophy of direct response marketing could be reduced to just two words: The Offer. He told me he has tested every variable imaginable both online and offline – copy, lists, colors, text sizes, formats, [...]