Critiques

Copywriters are a strange breed. We’re probably the only writers on earth who gladly PAY people to rip apart our writing and tell us what’s wrong with it. Early on in my career, my fellow copywriters and I — such as Kent Komae and Parris Lampropoulos — would pay each other substantial fees to do just this. We did this because we all get mailing royalties on direct mail packages and results are what count.

The crits were often savage — and very, very funny. One famous copywriter once asked a celebrity agency guru his opinion of his sales letter and the answer came back: “A dreary hack job.” Another famous copywriter used to routinely refer to the most boring sections of a promotion as “limp dick” copy.

I try to be more helpful. I typically use Word’s revision tool to mark up a project and give concrete, specific crits. I will crit either an existing piece or a draft of copy in progress. It’s up to you.

When you order a crit, I’ll tell you what I think works in the promo, what doesn’t work and how I think it can be improved. I go over everything from the copy itself to the design, offer structure, premiums, guarantee and order form. I also give you specific, step-by-step recommendations for revisions, although I rarely rewrite copy for you under this arrangement (sometimes, though, I can’t help myself).

A copy crit is a good way for entreprneurs to get a fresh perspective on their marketing promos. It also gives you a chance to see whether you like my work and/or like working with me.

I charge a very reasonable $1,000 to do crits… but I only do two per month. I’m sometimes booked up a few weeks in advance, so check to see if I have any crit slots available.

For more information or to discuss a specific project, contact me at:
(949) 528-6621 or bob(at)ninjacopysecrets(dot)com.